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cf"><p>隨著國內(nèi)旅游的快速發(fā)展，土特產(chǎn)逐漸成為游客旅游購物的一種新方式。如何打造當?shù)靥厣撂禺a(chǎn)品牌，吸引更多游客，成為地方經(jīng)濟的支柱產(chǎn)業(yè)和地域文化的代表，成為當?shù)卣推髽I(yè)亟需解決的問題。本文從品牌多元化、渠道拓展、營銷創(chuàng)新等三個方面探討土特產(chǎn)營銷策劃，希望能給相關(guān)從業(yè)者提供一些實用性的參考。</p><h3>一、品牌多元化</h3><p>傳統(tǒng)上，土特產(chǎn)被人們看做是一種特殊口味、保存期短、小眾化的商品，只能在當?shù)劁N售。但是，要想形成品牌特色，提高知名度和美譽度，單純依靠本地的市場難以滿足土特產(chǎn)的發(fā)展需求。因此，品牌多元化是必須的。具體來說，有以下舉措：</p><p>1. 與其他品牌合作。通過與知名品牌的合作，比如一些高端餐飲、飲料、糕點等業(yè)態(tài)，合作推出符合當?shù)靥厣漠a(chǎn)品，既能提高品牌知名度也能拓展營銷渠道。</p><p>2. 面向旅游的禮品市場。將土特產(chǎn)打造成為旅游伴手禮，推出多種款式，包括紀念品、文化衫、小商品、零食等，豐富選擇范圍，滿足不同游客消費需求。</p><p>3. 與電商平臺合作。開辟網(wǎng)上銷售渠道，選擇一些較具規(guī)模、知名度較高的電商平臺合作，如淘寶、天貓等，提高銷售量，拓寬宣傳渠道。</p><h3>二、渠道拓展</h3><p>渠道拓展是營銷的重要環(huán)節(jié)，如果僅僅依靠傳統(tǒng)的銷售和宣傳方式，難以滿足土特產(chǎn)營銷的需求，因此需要對渠道進行拓展。具體方法如下：</p><p>1. 加大網(wǎng)絡(luò)營銷的力度。在微博、微信等新型媒體平臺上進行宣傳，向大眾傳遞品牌信息，提高關(guān)注度。建立品牌網(wǎng)站，發(fā)布當?shù)禺a(chǎn)品的介紹和銷售信息。</p><p>2. 加強協(xié)作聯(lián)盟。通過與不同組織和企業(yè)的合作，可組建 “ 共同發(fā)展、共同推廣、共同管理 ” 的協(xié)作聯(lián)盟。聯(lián)盟成員可以共同促銷、共享營銷成本，擴大營銷渠道。</p><p>3. 在旅游景區(qū)實行限量銷售。限量銷售是土特產(chǎn)銷售的一種附加值，增加土特產(chǎn)的珍貴感，吸引更多的游客前來品嘗，增加銷售量。</p><h3>三、營銷創(chuàng)新</h3><p>隨著時代的發(fā)展，營銷方式也發(fā)生了很大的變化。營銷創(chuàng)新不僅在于想出新的點子，更在于將新點子轉(zhuǎn)化成現(xiàn)實，并獲取效果和利益。這里提出幾點營銷創(chuàng)新的建議：</p><p>1. 引入購買代金券的方式。針對需求量較大的消費者，運用代金券的方式，即消費者在線上獲得折扣券或優(yōu)惠券，然后線下購買實物，刺激消費者的再消費，提高銷售量。</p><p>2. 開展夜市專賣活動。夜市銷售方式可讓人們同一時間在同一地點享用不同的土特產(chǎn)美食，增強消費氛圍；夜市限銷模式限制了商品的數(shù)量及銷售時限，使土特產(chǎn)的消費更為迫切。</p><p>3. 海淘土特產(chǎn)。借助電商平臺，將品牌推送到全球，拓展海外市場，打造在國際市場上的特色土特產(chǎn)。</p><p><br/></p><p></p><p>綜上所述，土地特產(chǎn)的營銷策劃需要從品牌多元化、渠道拓展、營銷創(chuàng)新三個方面入手。品牌多元化既要與知名品牌合作，又要拓展旅游伴手禮和電商銷售等渠道，使品牌價值得以最大化。渠道拓展方面建議通過加大網(wǎng)絡(luò)營銷的力度，加強協(xié)作聯(lián)盟，在景區(qū)實行限量銷售等方式加以實施。營銷創(chuàng)新則建議引入購買代金券的方式，開展夜市專賣活動和海淘等。綜合以上建議，將使土特產(chǎn)遇見更多顧客，品牌的影響力得到更大的提高。</p><p> <br/> </p> <hr/> <p> 介紹完“土特產(chǎn)營銷策劃方案”后，下面為UCI<a href="http://www.imyuan.com/" target="_self">廣州vi設(shè)計公司</a>案例： </p> <p> <br/> </p><p> <img src="/ueditor/php/upload/image/20191227/1577428175837697.jpg"/> </p> <p> <span style="font-size: 10px; color: rgb(216, 216, 216);">土特產(chǎn)營銷策劃方案配圖為UCI 廣州vi設(shè)計公司案例</span> </p><p> <br/> </p> <p> <span style="color: rgb(165, 165, 165); font-size: 10px;">本文關(guān)鍵詞：<strong>土特產(chǎn)營銷策劃方案</strong></span> </p></section><div id="7j7pntb" class="newsViewContLine"></div><div id="txjh7dz" class="newsTogArc no-white"><div id="dhfdbvd" class="newsTogPrev"><font>Prev：</font><a href="/news/webnews/34634.html">名牌怎么制作_從原料到精工細琢的全過程</a></div><div id="jbb7775" class="newsTogNext"><font>Next：</font><a href="/news/webnews/34594.html">設(shè)計類logo_設(shè)計logo的技巧與實例</a></div></div><div id="z7pxjdl" class="newsView_after_tips"> 聲明：本文“土特產(chǎn)營銷策劃方案_打造當?shù)靥厣放啤毙畔?nèi)容來源于網(wǎng)絡(luò)，文章版權(quán)和文責屬于原作者，不代表本站立場。如圖文有侵權(quán)、虛假或錯誤信息，請您聯(lián)系我們，我們將立即刪除或更正。 </div></div><div id="97x5hnh" class="newsViewRight"><div id="pj7hfnj" class="newsOthTit">相關(guān)新聞</div><div id="77xt7pj" class="newsOthList"><div id="lnlffzv" class="newsOthItem"><a href="/news/webnews/34688.html"><div id="fxlvfzv" 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